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Cheerio Bo-Lo Champion
Exhibit #5019
TypeAward
ConditionMint
Date1950
To1959
OwnerRob Davies
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This shield-shaped BO-LO CHAMPION patch is a classic prize award from the Canadian skill-toy company Cheerio around the mid 1950s. Made in heavy felt with a dark blue stitched border, it featured white four stars across the top and white bold lettering in the bottom center. The imagery of a white stitched paddle bat and a tethered ball tied it directly to Bo-Lo paddle-ball play, suggesting it was earned in a competition and likely meant to be sewn onto a jacket or sweater as a visible mark of champion status.

Bo-Lo itself is best known as a paddle-ball toy: that is, a wooden paddle paired with a rubber ball attached by a long elastic cord, designed for rhythm, control, and endurance. Collectors specifically describe a Cheerio Bo-Lo bat in these terms, placing Bo-Lo along with other mid-century hand-eye skill toys that were typically promoted through retail and toy stores.

In Canada, Bo-Lo connected to the broader yo-yo world of the 1950s and into the 1970s. The name appears as part of the branding world that included Yo-Yo and Cheerio, showing it was treated as an important product trademark from the same era. Materials and collateral from the period also reference National Yo-Yo and Bo-Lo Co. Ltd. (Toronto). National sold well-known Canadian yo-yo lines such as Olympic and Pro Tournament during the late 1960s into the 1970s. Clear evidence that Bo-Lo was a sibling brand that operated in the same skill-toy market.
Other Views
Patch front, large
Replacement Bo-Lo De-Luxe Ball pack

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